Neehan Paper // Rethink Everything
I find it most rewarding when I am challenged to create images that test my creativity and skills. That’s why I was very excited when Design Army asked me to capture images of a recent project they worked on for Neehan Paper – the largest premium paper company in the United States! For this project, Neenah explores how designers are pivoting to meet the changing world head-on in Rethink Everything. An inventive editorial promotion that tells the stories of six creative pioneers who dream big, think futuristically, focus on sustainability, and inspire creatives to shift the design’s perception business. You can read more about this partnership in Design Army’s website.
However, my particular task was to capture the detailed craftsmanship and high quality of Neehan’s products, as well as the unique presentation created by Design Army. Check out my favorite images below.
SHOT WITH
Sony A7R4, Sony 24-70mm f/2.8, Sony 70-200mm f/2.8, 3 Elinchrom D-Lite RX4, Rotalux 135cm Octabox, 2x2 Elinchrom soft softboxes. Photos taken at atyolk.
